Farm to Campus
Branding & collateral
Pratt’s Farm to Campus initiative is a produce delivery program for the Pratt community, brought to life during a pandemic. As a Grad Research Assistant, I creating a flexible, adaptable brand and visual language to hand off to non-designers to seamlessly produce future marketing materials as needed.
The research process involved collecting aspirational imagery as a mood board for the brand, and then pulling out common themes, colors, and words to work with.
From the research, the core of the brand became colorful abstract shapes that can be mixed and matched. Shape, color, and bold text is the foundation of all visual communications.