Branding, Packaging, & Social
Vlasic pickles are a classic, but the brand itself feels trapped in the past. To better tell the Vlasic story—storks and all—the branding was given a refresh, while also giving a nod to its history.
Rounding the harsh edges of the original logo and refreshing the color palette allows the brand to be both playful and sincere, somewhat retro, yet totally modern.
Vlasic's original stork mascot was also given a facelift, using a more hand-drawn approach to communicate a homier feeling to the brand.
How do you differentiate in the pickle aisle when it all looks the same? Play with color, add texture, and tell a story.
Kosher Dill front
Bread & Butter front
Bold & Zesty front and back
Lid sticker & seal
To further the narrative of Vlasic and introduce the new branding, it was necessary to establish an online presence with a consistent look and feel, while continuing to insert more fun.