Vlasic Rebrand

Branding, Packaging, & Social

Vlasic pickles are a classic, but the brand itself feels trapped in the past. To better tell the Vlasic story—storks and all—the branding was given a refresh, while also giving a nod to its history. 

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Logo Refresh

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Rounding the harsh edges of the original logo and refreshing the color palette allows the brand to be both playful and sincere, somewhat retro, yet totally modern.

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Packaging Update

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Vlasic's original stork mascot was also given a facelift, using a more hand-drawn approach to communicate a homier feeling to the brand. 

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How do you differentiate in the pickle aisle when it all looks the same? Play with color, add texture, and tell a story.

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Kosher Dill front

Bread & Butter front

Bold & Zesty front and back

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Lid sticker & seal

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Social Media

To further the narrative of Vlasic and introduce the new branding, it was necessary to establish an online presence with a consistent look and feel, while continuing to insert more fun.

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Sketches

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