Fingers Over Forks
Fried chicken isn’t meant to be eaten with utensils. Which is why KFC is finally standing up to the silverware industrial complex and reminding everyone that they have the right to bare hands.
This project was made as spec work.
1. Clean Hands
While our campaign against silverware might get a little messy, we want to prevent it from getting too messy– at least when it comes to cleaning your hands after you eat. That’s why we’ll install hand-wipe kiosks throughout many major cities, available free to anyone looking to wash their hands of utensils once and for all.
2. Smear Campaign
In order to sway public opinion even more in the fight to abolish utensils, KFC will go on the offensive by having a literal smear campaign—KFC ingredients (gravy, mashed potatoes, ketchup, etc.) will appear to be seemingly smeared across mock “Big Utensil” ads.
3. Abolish Utensils Protest
As a tongue-in-cheek viral stunt, activists on behalf of KFC will stage a protest in front of the famous Spoonbridge and Cherry sculpture at the Minneapolis Sculpture Garden to bring the fight to a literal "Big Spoon."
4. Fingers or Forks?
Single-use utensils will no longer be offered in any KFC store. Instead, employees will ask customers, "Fingers or Forks?" after they order. When people choose "fingers,” not only will they be making a greener choice, they’ll also receive a limited-edition campaign button.
5. Hands-On Experience
Welcome to a world where "Fingers over Forks" isn’t a rallying cry, but a reality for all. In one totally reimagined KFC store, customers will experience what it could be like if utensils actually were abolished. Finally the future is fingers.
That famous artpiece or movie poster known for featuring a utensil? Maybe it’s time you took another look.
An art exhibit preserving the last utensil ever used.
Art Direction: me
Copywriting: Tilden Lincoln