Wee the People

Branding & Governance Design

America’s cities have a public restroom problem.

That is, they hardly exist, let alone free, clean, safe, and accessible options. I designed an organization, Wee the People, with accompanying branding and communication designs. The mission: advocating for public restrooms for all.

Bathroom Toilet
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The Brand

Approachable, engaging, accessible.

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The brand aims to connect to the idea of democracy, in that this issue is widely relatable, and change will require all the people.

A strong social presence was crucial for awareness of Wee the People and engagement in its mission.

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Social Media

The All-Hours Initiative

Solving the problem using existing infrastructure, already in place.

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