Wee the People
Branding & Governance Design
America’s cities have a public restroom problem.
That is, they hardly exist, let alone free, clean, safe, and accessible options. I designed an organization, Wee the People, with accompanying branding and communication designs. The mission: advocating for public restrooms for all.
Approachable, engaging, accessible.
The brand aims to connect to the idea of democracy, in that this issue is widely relatable, and change will require all the people.
A strong social presence was crucial for awareness of Wee the People and engagement in its mission.
The All-Hours Initiative
Solving the problem using existing infrastructure, already in place.