Univo 

Naming, branding, & collateral

Univo’s mission: To advocate for every citizen’s right to vote through fighting against suppression, advancing voter turnout and participation, and ensuring all voters are thoughtful, well-informed and engaged.

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The Brand

Youthful. Engaging. Independent.

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Roboto: secondary typeface

abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz

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The Challenge: Make voting fun

Your voice matters. Celebrate your vote!

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The Spinnies

Imagine an awards show for political ads, to encourage voter engagement and education.

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Process & sketching

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