Scrape Your Plate

Campaign for NYC Environmental Protection and Department of Sanitation

The trash problem in NYC reeks (and in the summer, it's unbearable). The smelliest trash consists of food, with over 35% of landfill items being food scraps. The Scrape Your Plate campaign encourages New Yorkers to pay attention to their food waste with some humor. Imagine scraps talking back—it may be rude, but it isn't trash. 

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Poster Campaign

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Subway & Social Campaign

Bring those scrap personalities to life.

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